Blog

Marketing Strategies: Luxury homes vs average priced homes

by Jennifer Escobar

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Marketing Strategies: Luxury homes vs average priced homes   As you can imagine, driving up demand for a luxury home takes a uniquely different approach than does selling a regular home. From the word go, you need a strong, clear and focused strategy that details how it will position your luxury home above the ordinary, illustrating and marketing its unique features in the proper manner to the perfect buyer at the perfect price. There are some very different ideas, thoughts and...

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Owning vs. Renting

by Jennifer Escobar

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Owning vs. Renting Making the decision to own a home versus renting one is no small decision. Not only does it affect your expendable cash, but it also has a huge impact on your lifestyle and how much money you’re able to save over time. Sometimes, the goal to achieve the “American Dream” of owning a home clouds some people’s vision for the future and they buy a home when they should really be renting one. Similarly, there are people who continue to rent for the...

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Property tax assessment too high...what you can do about it?

by Jennifer Escobar

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Property tax assessment too high...what can you do about it? An increase in home values is great because it increases the equity in your home without you having to invest more money in making it happen. Unfortunately, as the price of your home increases, so does the perceived value of your home in the eyes of your local tax assessor. When that happens, your taxes also go up. The bad news is that your tax rate - the annual percentage of your home’s value that you pay - is fixed...

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How to sell a home that didn't sell

by Jennifer Escobar

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How to sell a home that didn't sell The real estate market has been a little crazy lately. Despite that, we’re still looking at homes selling for a great price when they are priced properly based on current market conditions. So, if your "for sale" sign has been sitting on your front lawn a lot longer than you expected, you might be wondering how to sell your home that didn’t sell when you thought it would. As a best practice, it is ideal to consult your real...

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To Stage or Not to Stage Your Home for Sale

by Jennifer Escobar

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To Stage or Not to Stage Your Home for Sale Up until the early 2000’s, most home buyers would have only experienced the eye-popping appeal of home staging if they went and visited a model home at a new construction site. Builders know that it’s much easier for people to make a home-buying decision when they see a home decorated beautifully and set up like someone lives there. These days, staging is highly recommended whether the home is brand new or currently occupied because...

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What's the right amount of money to spend in upgrading your home?

by Jennifer Escobar

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What's the right amount of money to spend in upgrading your home? You’re wanting to freshen up your house a little bit and you’ve already determined what you think you should do to make it amazing for you to really enjoy it. Before you jump into your renovation project, make sure you set a budget so you can spend the right amount of money upgrading your home. Without a plan and a budget, you can spend tons of money on all kinds of neat options — from a new marble island-top...

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When is the best time of the year to sell?

by Jennifer Escobar

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When is the best time of the year to sell? You want to sell your home, maximize the amount you sell it for and get it sold in a reasonable amount of time. While there’s no horrible time of the year to sell your home, there are better times of the year to put it on the market to get the best results for yourself. We’ve done the research and the results are in. Here’s the best time of the year to sell.   And the winner is…   Life happens...

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Top deal breakers for a home under contract and how to fix them

by Jennifer Escobar

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Your home is under contract, what’s next? Great news, you’ve put your dream home under contract and you’re excited to move in one day soon. That said, there’s a lot that has to happen before you can take occupancy: home inspection, appraisal, financing paperwork, contingencies and other requirements necessary to close. Here’s what you can expect to happen over the coming weeks. Due Diligence Now that the home is yours to negotiate exclusively with...

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Why you should wait to buy that car until after your home purchase?

by Jennifer Escobar

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Why you should wait to buy that car until after your home purchase Getting preapproved for a mortgage is a major step in buying a home. In fact, it’s a virtual necessity to secure a home in this market environment if you’re not paying cash. The great news is, when done properly, it’s like having cash in your hands so you can negotiate effectively with a seller to buy a home. It’s easily one of the most important things you can do in order to buy the home of your...

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What does a real estate agent actually do?

by Jennifer Escobar

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What does a real estate agent actually do?   Being a real estate agent requires you to employ a significant number of skills to complete a variety of different tasks on a daily basis. Trying to put in one or two sentences what an agent does each day is virtually impossible to do. It would be like trying to tell you what a chef does — “cooks food” — or what a nurse does — “takes care of patients”. There’s a lot more that goes into what...

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